Introduction
The Ogilvy Digital Marketing Academy offers enjoyable and effective training on a range of digital subjects, backed by the expertise and insight of Ogilvy.
We offer public workshops, customized training for companies who get in touch, and a private learning network jam-packed with free resources for all our alumni.
Teaching Methodology
The ODMA is very learner-centric in its approach. Didactic approaches don’t work well in digital marketing, and similarly, they don’t work well in the modern adult-learning context.
Our approach is premised on the following:
- Project-Based: Each of our sessions is based around a project, which helps learners start applying what they learn immediately.
- Blended: The core of our educational processes is the live classroom, but we deepen this experience by blending it with online interaction before and after the programme.
- Entertaining: You can’t bore an audience into learning. Our materials, classes and even tests are well designed to maximize the attention, engagement and trust.
- Customized: no two ODMA courses will ever be the same due to the high level of participation and co-created learning. Each delegate on our programmes fills in a pre-course survey to ensure that we are pitching the material to their specific levels and needs.
- Ongoing: After someone has attended an ODMA session, they gain access to the universe of constantly updated ODMA educational content and research via our online learning network.
For more detail, and for a document to send along, please download our brochure here ——-> The ODMA: the intro Guide
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