Do you know what the Mobile Stats for Africa are? Take a look at this…. Video Credit: The Praekelt Foundation SMARTER THINKING about SMARTPHONES Beware: there is a lot of misinformation about the market share of smartphones and some handsets in particular – Please note that this information is accurate to the best of our [...]
Archive | chapter5 RSS feed for this section
Mobile Stats: The Who, Where, When and How’s?
There are lots of numbers and lots of potential. MOBILE STATISTICS There is no precedent for what to do with all this data, but enterprising marketers, business, search engines, phone manufacturers and governments are trying to make it all meaningful through experiment, policy and entrepreneurial spirit. SMS is used by four billion consumers worldwide. In [...]
3 Trends To Watch Out For In Mobile
3 TRENDS BEYOND THE PLACE RACE MOBILE FUNCTIONALITY CHANGING GLOBAL INFRASTRUCTURE 1. PROXIMITY PAYMENT & COMMUNICATIONS Using ‘Near Field Communications’ simply swiping your phone over a sensor effects your payment. Checking in for flights, mobile ticketing for all manner of travel and transport. The technology has been in existence for a while but has never [...]
How Do Location-Based Services Find You?
Have you ever wondered how services like Foursquare and Gowalla find you? What is Geolocation and how exactly does it work? It’s not all about the bright shiny new apps. Bluecasting, the broadcast of Bluetooth messages can be beamed to mobile users in close proximity at shopping centers or commercial/cultural points. Though not new, all [...]
What you need to know about Location-based services
2D or QR CODES are handy to try because: Avoids the hassle of text entry for the audience Eye catching, fun and instantly recognisable as a 2D code. Can be displayed offline and decoded on the fly. Takes mobile user directly to the URL/video/offer Variations like Microsoft Tags can have simple pictures or multiple colours [...]
Mobile Integration in 11 Easy-Steps
OTHER OPTIONS FOR MOBILE INTEGRATION Create a mobile version for your site, making it accessible to all. Denote it as a subdomain of your primary site or use the domain .mobi. Keep mobile URLs short or use a URL shortener to redirect to the mobile site. Have a presence on social networks that favour mobile [...]
Seven Characteristics of Mobile Media
The 3 Flavours of Mobile Phones: SMART These phones are handheld computers with fully-functional operating systems. Generally with bigger screens. Most offer 3G, WiFi and GPS capability. FEATURE Phones that can access the internet, additional features like a camera, MP3 player and data storage. Discernable from smartphones by alphanumeric rather than QWERTY keypads also. [...]
Eight Mobile Applications For Marketing
Mobile phones can do things other media simply can’t. Be sure, it’s not JUST ANOTHER CHANNEL YOU DON’T HAVE MUCH TIME: get yr msg + call2action in 160 characters 4SMS SMS (short message service) or text the best all-rounder for any type of phone. The primary tool for marketers (60-70% use). Advertisers can send relevant [...]
Mobile: Chapter 5 Intro
Mobile is the first PERSONAL mass media, it crosses all market segments, travels well globally and hyperlocally. It offers the way for direct, immediate, accountable and intimate contact with consumers that no other platform affords yet. In this chapter we’re exploring on why mobile has such a profound effect on developing and mature markets alike. [...]
Mobile Marketing: The Big 3 Essential Ideas
THE BIG 3 ESSENTIAL IDEAS (the least you’ll need to know) Idea #1 Our phones are very personal communicators/transmitters so marketers need to be aware that privacy concerns are paramount. Get permission to connect. Idea #2 Be aware of spending disproportionate time & budget on creating apps and ads for a limited operating system [...]
Advertising for the small screen
The Ofcon Communications Marketing Report (UK) found requests served by Admob, the world’s largest mobile advertising network (bought by Google 2009), had more than doubled over the past year, growing from 254 million to 585 million. Google’s AdWords has refined its service to allow advertisers to specifically target mobile phone users based on the business’ [...]
Glossary: Mobile Marketing
Some words from the jargon-jostling world of mobile technology 2D codes: [aka semacode, Aztec, QR, or matrix codes] these are mobile barcodes that allow a barcode reader in a mobile phone camera to act as a scanner. The key is that mobile barcodes are a pull technology, a permission-based way for a consumer to engage [...]
ODMA & the OPEN WEB
Circle us on Google+ 
Follow us on Twitter
Join us on Facebook
Or your inbox?MAKE: 25th May (CT). UX Fundamentals with Rian van der Merwe. 
ARE YOU A GRADUATE?
