Social Media Marketing: Masterclass

BEYOND THE BASICS. GETTING DOWN TO BUSINESS.

Strategic Social Networking for 2012

Start the new year with a solid advantage by working social media – like you mean it.
Half-baked exposure on social networks can diminish brand value. Seriously.

Learn how to build a robust framework to engage your social customers. Do you need a social media policy for your staff? Should you outsource those tweets?  Are you actually ready to be out there, or would it help to listen first? Is it worth getting professional help to set up a blog, Facebook page, develop content?
Discover what’s working, how to experiment (more effectively, more safely), track your results and develop an invincible case for marrying your online efforts with your business objectives - hint, it’s not just marketing anymore.

For those of you who realise that there is so much more to social media than Facebook and Twitter. Come level up with us.

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Join the Upcoming Class

Lead by: Mel Attree & Friends
[for this session, Mel will be joined by Mike Sharman]
When: Friday 27th Jan 2012. [9am- 5pm] Full Day!
Where: Ogilvy Jo’burg, South Africa
How Much: R2500 p/p*

o' buy-buy-birdie* Groups (3+) or Early Birds (before 31 Dec) collect your reward of R500 off, per ticket, back in your pocket.

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We believe that project-based learning accelerates understanding. Even on these single day programs, expect interactive, practical exercises to apply the principles immediately. You will get Mel’s presentation from the day to explore afterwards at your leisure, so you can pay attention to learning in the moment, rather than frenzied note-taking.

Through the day you’ll explore:

  • Beyond using Facebook/Twitter to broadcast a marketing monologue. What now?
  • Discern the pivotal trends, so you don’t waste time and money on the “next big thing“
  • Learn how to identify, delight and retain your social customer – what tools? what talent?
  • Engagement no longer optional. Develop a roadmap to schedule your evolution.
  • Linkbaiting, newsjacking, flame wars, buying followers. Maximise attention, ethically?
  • Define tone and personality for consistent, accessible brand character .
  • “Viral” is tricky to engineer, and money can’t buy it. Stack the odds in your favour.
  • Web PR. It operates in realtime. What to do when it all goes wrong.
  • Track your Online Reputation Management. Critical.
  • Guidelines and policy for staff SM activity.
  • How to measure your results (and insights), and tie them to business objectives.
  • Develop a brand community – for loyalty, referrals, and even a handy immune system.
  • Consumer behavior is changing fundamentally. What’s the harm in being left behind?
  • Strategic SM extends beyond the marketing and PR departments, recognise and plan for the shift to reap early advantage.

Who is this best for?
CMOs; marketing and PR teams (particularly leadership); business owners who need outsmart not outspend strategies; marketers who need to improve their future prospects in digital;  CRM practitioners; content developers and managers; turnaround specialists who need power tools.

Know more about Mel Attree

Mel Attree is the winner of the Best Social Media Marketer Award at the Bookmarks 2011, also having received a Gold PRISA PRISM award 2011. She is the social media manager for 5FM and founder of GetOn eMarketing.

Melissa Attree is a marketing, social media and digitalPR consultant who is passionate about using new media tools to get consumers and brands talking. After majoring in Journalism & Media Studies and English at Rhodes University, Melissa started her professional career as a copywriter.  From there it was a logical leap to the world of marketing where she worked for 3 years developing the Eco-Vet brand and later held senior marketing and management positions at L’Oreal for 5 years. In 2007 she put her varied marketing and communication experience to good use and started GetOn eMarketing. GetOn develops social media strategies and consults to companies in an effort to bridge the offline / online link. Melissa has worked with brands like ABSA, Adidas, Big Blue, Black River FC, MasterCard, Nando’s, Ogilvy, Reckitt Benckiser, Retroviral, SAA & South African Breweries and is the social media manager for 5FM.

Melissa is a fan of gadgets, music, list writing, anything to do with advertising and branding, good wine and Jack Russells.
Why not discover more aspects of Mel on:
melattree on Twitter 
Linked In
MelissaAttree.com

Know more about Mike Sharman

Mike is the founder of Retroviral Digital Communications. Mike blogs and shoots and seeds video. With more than five years agency experience, he has successfully implemented traditional and new media campaigns for both established brands and startups in the consumer and b2b technology / finance, and entertainment sectors – from conception and design to campaigns that have been classified as ‘truly viral’.

His awards include PRISA Gold award winning campaign 2011 – social media category – and Loeries Silver campaign 2011 for Nando’s CEO – integrated media campaign with Black River FC.  More of his official bio at LinkedIn.

What makes Mike an unusually interesting addition to the program, isn’t only to be discovered from his professional work, but fromhow his fortunes were reshaped personally by social media. There’s an outrageous backstory to be uncovered from this campaign that we will coerce out of him on the day.
Or see if you can find it on:
YouTube channel
Sharman and Hobbo
mikesharman on Twitter
(prefer to call? do: 021 433 0886)


ODMA-DIY-custom-learningPlease be aware that this is a masterclass; we have open fundamentals classes to guide the social media basics for beginners upcoming in March. Click through here: if you want us to let you know about them (the early scoop)

Would you prefer a customized program for your company (18 people min).


Know someone who this is class is a great fit for? Please send it their way.
or perhaps you’d recommend this, and entrust it to social media fate?
(Either way, thank you!)

 

 

 

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